Our newly introduced section "Intern Insights" will give you a sneak-peek about Internship experience of candidates hired through Switch Idea.
Avni Kulkarni is one such passionate intern who did her recent marketing internship at Awaken the Genius. Let's hear it from her what she has to say about her experience in the organization.
1. Tell us more about you, your interests, your college and things you're passionate about Well, it is indeed a pleasure to tell about myself. I am Avni Kulkarni, studying in the third year of Engineering at College of Engineering, Pune, pursuing a B.Tech degree in Electronics and Telecommunication Engineering.
Curiosity and creativity define me. I love to be challenged and my best skill, I presume is to accept what life throws at me and mould it in the best possible way. I feel time is the most important resource of any individual and so shall be used judiciously. One should be hungry for acquiring knowledge.
Positivity, I feel is a mankind’s greatest asset.
I am a fresher to the industry and look forward to get an industry exposure to new opportunities with hard-work, self-confidence and flexibility to achieve astounding results. As an individual, my favorite pastime is to read and listen to music which energizes me in and out, keeping the fun element alive. I love to swim and spend time with my pet, Oscar, exploring beautiful new places to seek and enjoy solitude. I am always look forward to meet new people and delve into their stories.
2. When did you give appear for NTAT exam and how was your experience in answering the ticklish questions?
I did not appear for the NTAT examination. As there was no NTAT taking place in 2017 at Pune this year. I went for the one-year module wherein I was provided constant support from the Switch Idea team until I got my internship at Awaken the Genius.
3. As an Engineering student, what made you apply to Sales and Marketing Internship at Awaken the Genius?
Marketing is getting people to know, like and trust you. Whereas Sales, is helping them configure, choose and pay for what is offered.
When I was of the budding age, the facilities were limited. The online sites aimed at providing information required, not taking into consideration whether the student received complete understanding of the subject. “Work smart” wasn’t put to practice. Awaken The Genius provides two effective solutions, the first being reading speeds which monitors the exact speed of an individual needed to grasp a course and second of which is the latest and most interesting feature used by multinationals - Mind Maps, to enhance the productivity of the students and equip them with techniques to face challenges of the unknown future. These two skills are the crucial ingredients in the evolution and personality development of a student.
4. Tell us more about your internship
Awaken The Genius has more than a decade experience as a personal line student study skills improvement organization. Consistently ranked amongst the highest in customer satisfaction and amplifying results, by its policyholders.
My term work at the internship was to extensively interact with people from all walks of life most of which were students, their parents and teachers. It was designed to apply the knowledge gained from classroom instruction to the real world by exposing yourself to essential responsibilities. I had to visit schools and societies introducing to the students the importance of how, by changing the way one feeds information in the brain, effective output can be obtained. When I met a family, my main motive was to conduct a little exercise with them which in turn led them to observe how the mind maps technique can increase their memory power in turn saving time and energy. Some commonly used techniques, such as underlining, rereading material, and using mnemonic devices, are found to be of surprisingly low utility.
So, this proved to be an interactive study technique and a seamless and intuitive way of learning and helping struggling students overcome the faults in their study method.
As a part of the internship, I also conducted a survey for the international magazine, Synapsia.net where the data I collected was directly reported at the head office in UK. The motto was to establish the faith in common people that these 40 year old techniques, also globally proven and tested will help the students gain confidence by scoring well in the examinations. It will also provide meaningful gains in classroom performance, achievement test scores, and many other tasks students will encounter across their lifespan.
4. How do you think that this internship will add a valuable experience to your career?
No matter how much education one may attain, right marketing internship is perhaps more important than attaining an internship in any another discipline.
Marketing is the science of monetizing people. Business landscape changes rapidly and this sector, helps you know the market. To analyse and develop the market story. It also helps you to illustrate an abstract problem and highlight the customers who benefit. A potential market results in potential buyers and so we need to be thorough with our approach towards the industry in order to survive. One needs to build curiosity and seek out for the dissatisfied than disinterested. This helped me brush my strategies and tactics in a lean plan to fit the objective. So, it undoubtedly was an invaluable experience to work with the team.
5. What tips would you give to students pursuing their Engineering?
The advice which I would like to give students in the engineering branch of study is that marketing yourself as a good representative is equally necessary in today’s ever-emerging era. The learning I would like to pass on is that the corporate world is an army of clones, hence we should opt for differentiation and rather pursue than attract. One needs to let go of tunnel vision and accommodate with what is available to make your expertise more visible. So let us expose ourselves to learn and grow.